Our innovation approach operates as a virtuous chain, from idea to market: market monitoring and scientific studies (food / health), analysis and intuition of consumers' expectations, co-working on resources (development, marketing, commercial, production and quality...).
By balancing nutritional qualities, culinary simplicity, mouth-watering pleasure and consumer trends, several of our innovations have met with success and made an impression on people's minds, becoming pacesetters on the organic market...
- Crispbreads with quinoa, buckwheat, chestnut...
- Cereal-based culinary ideas : flavoursome and colourful mixes, pre-cooked grains, multi-cereal couscous...
- Pasta concepts combining organic cereals, pulses and/or flavourings in a serious alternative to animal protein (featured in the Pâtinettes, the first organic pasta range for children).
- The Bio Pratique ("Convenient Organic") concept: quick and easy preparations to suit today's lifestyles.
- The Ma Vie Sans Gluten ("My gluten-free life") range, which offers an array of culinary solutions for people who must, or want to, avoid gluten.
- And plenty of other innovations to make eating wholesome, healthy food a pleasure, now and in the future...