In "Changing the World through Enterprise", Ardèche farmer's son Didier Perréol explains how he built one of the most pioneering groups in the green economy. How did he manage to show that a different business model - serving people and the planet - was possible? What trials did he go through before finding his way into the global food-industry's complex supply chains? This "true novel" recounts a man's life, and retraces the key decisions and environmental, social and economic commitments that have forged his company's success.
Before winning, this food-industry captain endured storms and on several occasions lost almost everything. The twists and turns on the path of an explorer who one day discovered a gem of a plant - quinoa - on the high plateaux of Bolivia add up to a breathtaking journey.
This epic spans a quarter-century's commitment to organic smallholders, from the chestnut groves of Ardèche - where Didier Perréol's fight began - to Bolivia and all around the world.
Published in French in 2013
Available from Decitre.fr